Digital advertisements keep popping up online so often and ubiquitously that several tech-savvy users are making use of ad-blocking software to prevent these ads. Such programs have been a boon to them to stop the annoying ads, but hereon it’s not likely to be that easy for Facebook users to stop the advertisements from showing up on their desktop FB website. The social networking giant has worked a way around and come up with a smart way for blocking the ad blockers.
The New Changes to Facebook Ad Preferences Controls
Recently, Facebook rolled out its forthcoming changes to ad preference controls and among these latest changes is a decision to deactivate the popular ad-blocking program Ad-Blocker that is used to get rid of the online ads. As per this change, the social networking company has turned on a switch on its desktop site, which basically renders ad blockers. So, even users with ad-blocking program installed and running on their systems will get to see ads on Facebook.
Further, the Silicon Valley Company also revealed that its ad preferences tools will be updated to make things easier for users to customize the kind of ads that they get to see on the website.
Debate about Ad Blocking Ethics
The recent move by Facebook has given rise to a furious debate about the ad blocking ethics. On one side of the coin, too many digital advertisements are annoying as they slow down the web pages’ loading times and have a negative impact on the overall online experience. On the other side, they serve as the foundation of business for many digital publishers to offer content to the readers.
Read on to find out what the affirmative and negative teams have to say about Facebook’s move.
What the Affirmative Team Has to Say?
Facebook, of course, is the main participant of the affirmative team. Talking on behalf of the company, Facebook’s Vice President Andrew Bosworth stated that disruptive advertisements are an industry issue and the increase of ad-blocking programs is a very strong indication that users don’t wish to see ads. However, he feels that ad blocker is a bad solution to the problem.
What the Opposing Team Has to Say?
When ads are well-made and relevant, they can be useful in helping users find out more about new products and services, while also introducing them to new experiences. However, advertisements don’t work that way, which is why many users try to find ways to use ad-blockers to avoid them.
On the opposing side of the debate is the ad blocking companies reacting furiously to the action taken by Facebook, which they believe will soon by incorporated by many other major websites as well.